Kenya is making bold moves to boost cruise tourism by revising visa and Electronic Travel Authorization (eTA) requirements for passengers arriving at the Port of Mombasa. President William Ruto announced that the introduction of a multiple-entry eTA will allow cruise tourists to explore Mombasa seamlessly, eliminating unnecessary paperwork and delays. This initiative is part of the government’s broader effort to make Kenya a more attractive destination for international travelers.
The announcement coincided with the arrival of MS Norwegian Dawn, the largest cruise liner ever to dock at the Port of Mombasa, carrying over 3,100 passengers. This milestone underscores the growing potential of cruise tourism in Kenya, which saw a 163.5 percent increase in cruise tourist arrivals last year. By enhancing entry procedures, the government aims to build on this momentum and attract more luxury liners to the Kenyan coast.
President Ruto emphasized that the visa and eTA changes will align with recent reforms implemented for international arrivals at Kenya’s major airports, ensuring a uniform and hassle-free entry process. Simplifying these procedures will enhance Kenya’s competitiveness in the global cruise market and solidify Mombasa as a premier destination for cruise travelers.
Rebecca Miano, Cabinet Secretary for Tourism and Wildlife, highlighted that Kenya is set to receive eight more cruise ships this season. Increased investment in port infrastructure and streamlined entry processes will play a crucial role in sustaining this growth. These efforts are expected to boost local businesses, create jobs, and elevate Kenya’s position as a leading cruise tourism hub in Africa.
Kenya’s tourism industry continues to show impressive growth, with international tourist arrivals increasing by 15 percent to 2.4 million in 2024. Inbound tourism earnings also surged by nearly 20 percent, reaching $3.49 billion. The government is calling on the private sector to expand hospitality facilities to accommodate the rising number of visitors and enhance the overall tourist experience.
With strategic policy changes and investments in infrastructure, Kenya is poised to reclaim its place as a top cruise tourism destination. As more cruise ships set sail for the Kenyan coast, these developments will open up new economic opportunities and strengthen the country’s appeal as a global travel destination.
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