Access to capital remains one of the biggest challenges for Micro, Small, and Medium Enterprises (MSMEs) in Kenya, with a staggering KES 2.2 trillion ($15 billion) financing gap limiting their ability to grow. Recognizing this challenge, Cellulant, Visa, and Citi have partnered to introduce Citi Optimized Pay, a groundbreaking solution powered by Tingg and Visa, aimed at revolutionizing supply chain financing.
This strategic collaboration is designed to streamline payments, enhance liquidity, and empower businesses by enabling faster, more secure, and cost-effective transactions. Citi Optimized Pay leverages digital payment technology to ensure MSMEs have timely access to working capital, reducing cash flow constraints and strengthening supply chains across Kenya.
By integrating Cellulant’s Tingg platform, businesses can now access seamless digital payment solutions that connect buyers, suppliers, and financial institutions in a frictionless ecosystem. Visa’s secure payment infrastructure ensures reliability, while Citi’s global expertise in financial services provides an optimized framework for capital efficiency. The result? Businesses can now pay and get paid faster, leading to greater financial inclusion and economic growth.
The impact of this initiative extends beyond just businesses—it is a step forward for Kenya’s digital economy and financial ecosystem. MSMEs are the backbone of the economy, contributing significantly to employment and GDP. By addressing liquidity challenges, this partnership enables entrepreneurs to scale their businesses, meet demand, and contribute to the overall economic transformation of Kenya.
Cellulant remains committed to driving innovation in digital payments across Africa, ensuring businesses of all sizes can thrive in an increasingly digital-first world. This partnership with Visa and Citi is a testament to our mission of making payments seamless, secure, and scalable, creating financial solutions that bridge gaps and unlock new opportunities.
As Kenya moves towards a more digitized economy, collaborations like these pave the way for a future where financing bottlenecks no longer hinder business growth. With Citi Optimized Pay, powered by Tingg and Visa, the future of supply chain financing is here—efficient, inclusive, and built for impact.
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