Safaricom PLC has introduced B-LIVE, a groundbreaking innovation that shifts the internet experience from traditional data consumption to time-based access. This industry-first move allows customers to enjoy unlimited browsing for set periods, offering them flexibility and control. With options such as 1 hour at KES 20, 3 hours at KES 50, and 6 hours at KES 150, B-LIVE ensures that users can tailor their internet use to fit their needs, whether for learning, creating, connecting, or working on the go.
The introduction of B-LIVE demonstrates Safaricom’s commitment to enhancing Kenya’s digital lifestyle. Instead of limiting customers to MB/GB-based billing, this new option complements the existing data bundles, giving more choices to diverse users. Students, content creators, entrepreneurs, and professionals now have the freedom to stay connected based on time rather than volume, ensuring that every customer can maximize their online experience in a way that best suits their lifestyle.
According to Safaricom’s Chief Consumer Business Officer, Fawzia Ali, the innovation is about empowering customers to manage their internet use according to preference. While some may prefer data volume-based bundles, others can now simply enjoy uninterrupted access for a set period without worrying about consumption. This flexibility puts the customer at the center of decision-making, enabling them to focus on productivity, entertainment, or connection without constraints.
B-LIVE is available via *544# or *555#, making it easily accessible to all customers nationwide. By rolling out this innovation, Safaricom continues to position itself as a leader in digital inclusion and connectivity in Kenya. The new model not only redefines convenience and affordability but also strengthens the company’s role in shaping how individuals and businesses experience the internet in the digital era.
Safaricom Launches B-Live, Transforming Customers Internet Experience
