Proptech Company Rushbox Acquires BuyRentKenya

In a strategic move reshaping East Africa’s proptech landscape, Rushbox Digital Media Ltd has acquired BuyRentKenya, Kenya’s leading online real estate marketplace. The acquisition strengthens Rushbox’s footprint in the region while allowing Ringier One Africa Media (ROAM), the seller, to focus more intently on its core “Jobs and General Classifieds” verticals. The deal marks a significant milestone for both companies, signaling a shift in priorities and an expansion of digital real estate services across the continent.

Rushbox Ltd, known for its operation of digital property platforms such as Property.co.zw in Zimbabwe and PropertyCloud.mu in Mauritius, now consolidates its position as a pan-African proptech leader with platforms spanning three distinct regions. By integrating BuyRentKenya into its portfolio, Rushbox aims to bring enhanced innovation, improved user experience, and expanded opportunities for property seekers, agents, and developers across East Africa.

Garth Drummond, Director of Rushbox Ltd, highlighted that BuyRentKenya’s established reputation in the Kenyan market makes it a strong addition to their growing network. The acquisition is expected to introduce new technical capabilities and innovative features while leveraging Rushbox’s experience in managing digital real estate marketplaces across Africa. The platform will continue to serve its users reliably, maintaining operational continuity and high-quality service.

For ROAM, the divestiture allows a sharper focus on its recruitment and general classifieds businesses under The African Talent Company (TATC), which includes job platforms such as BrighterMonday and Jobberman. By exiting the specialized real estate vertical, ROAM is doubling down on connecting talent with opportunity across the continent, positioning itself for growth in the human capital space.

Elizabeth Costabir, CEO of BuyRentKenya, emphasized that the partnership with Rushbox brings fresh energy, technology, and capacity to the platform while preserving its commitment to connecting Kenyans with reliable and high-quality property options. The acquisition is expected to further strengthen BuyRentKenya’s market presence and enhance the overall experience for its users, solidifying its role as a trusted real estate marketplace in Kenya.