Bryan Kariuki Appointed as New Chief Product Officer at LOOPS DFS

LOOP DFS has announced that Bryan Kariuki is joining as Chief Product Officer, where he will lead the next phase of product evolution, strengthen the neobank’s position as a lifestyle-driven digital banking platform, and accelerate product-led growth across consumer, merchant, and platform segments.

Bryan brings extensive experience in fintech, digital financial services, digital innovation for mass markets, product leadership, business development and partnerships, general management, and strategy consulting. This rich background positions him to help drive LOOP’s ambition to deliver high-impact digital financial solutions tailored to real customer needs while supporting business growth.

He joins at a moment when LOOP is actively expanding its product suite and market presence — having recently launched innovative services such as the BUY NOW PAY LATER solution LOOP Flex to offer flexible financing and embedded protection for device purchases. (The Online Kenyan) With Bryan’s leadership, LOOP is better equipped to build on these offerings and continue to innovate.

His track record spans across Africa and beyond: he has contributed to growth trajectories at trusted fintech and digital commerce organizations including Cellulant, Copia, and Mawingu, and held advisory roles at firms operating in banking, microfinance, and venture investing — giving him a diverse perspective that bridges finance, tech, and strategic growth.

As LOOP DFS moves forward under this strengthened leadership, the future suggests accelerated innovation, expanded product offerings, and deeper value delivery to customers and merchants. Bryan’s arrival marks a strategic inflection point for the company — one that could shape how digital banking and financial services evolve in Kenya and beyond.