Uber has unveiled Uber Safari, a groundbreaking new product category designed to offer seamless safari experiences within Nairobi National Park, the world’s only national park located inside a capital city. This innovation bridges the gap between urban convenience and wildlife adventure, allowing both locals and international tourists to explore Kenya’s iconic wildlife with ease. Riders will have the option of choosing either a Day Safari or a Night Safari, giving them flexibility and a unique way to engage with nature.
The service is fully integrated into the Uber Reserve feature, enabling riders to pre-book their safari directly from the app. They will be picked up in fully licensed, safari-ready Land Cruisers operated by trusted tour companies, complete with a licensed guide for an immersive three-hour wildlife experience. This approach brings together the efficiency of Uber’s technology with the expertise of seasoned safari operators, ensuring convenience, safety, and quality.
Uber Safari is made possible through collaboration with the Ministry of Tourism, Kenya Wildlife Services, the Tourism Regulatory Authority, and local fleet partners. This partnership underscores a strong commitment to sustainable tourism and safety, while creating a product that enhances Kenya’s global reputation as a premier travel destination. For visitors and residents alike, this initiative represents a significant step in making safari experiences more accessible, reliable, and rooted in Kenya’s heritage.
Speaking at the launch, Imran Manji, Uber’s General Manager for East Africa, emphasized the importance of tourism in Kenya’s economy and how Uber Safari is designed to unlock new ways for people to connect with Kenya’s wildlife. He noted that beyond convenience, the new service drives fresh earning opportunities for drivers and local communities who depend on tourism. The launch also comes as Uber marks its 10-year anniversary in Kenya, signaling its continued investment in products that serve both social and economic impact.
Anabel Diaz, Vice President for Uber in Europe, Middle East, and Africa, highlighted Kenya as one of Uber’s most significant markets in Africa. She described Uber Safari as a perfect blend of technology and tradition, designed not only to strengthen the tourism sector but also to support livelihoods while delivering unforgettable experiences. Her remarks reflected Uber’s vision of leveraging digital platforms to create meaningful impact at both local and global levels.
Uber Safari is also designed to integrate seamlessly into Kenya’s existing tourism ecosystem. By opening the platform to local fleet operators and safari companies, Uber enables them to onboard safari-ready vehicles and tap into Uber’s rider base, creating fresh demand and new revenue streams. This innovative step positions Uber as not just a transport company, but as a contributor to Kenya’s evolving tourism landscape, strengthening the connection between the city and the wild.
