Jumia Kenya has kicked off its 10th Black Friday campaign, bringing exceptional discounts and unmatched deals to customers nationwide. Running from November 1st to November 30th, 2024, this year’s campaign offers discounts of up to 50 percent on over 10 million products across categories such as electronics, fashion, home appliances, and lifestyle items. The event promises to be the biggest retail highlight of the year, with customers eagerly awaiting these deals.
The campaign is backed by notable sponsors, including GARNIER, Xiaomi Technology, Tecno, Jameson, and Jambo Jet, who have partnered with Jumia to enhance this shopping event. The collaboration with these industry leaders reflects Jumia’s dedication to providing customers with quality products and diverse options, making this Black Friday an unmissable shopping opportunity.
Adding to the excitement, Jumia is offering enticing giveaways throughout November. A Toyota Auris, sponsored by NIVEA, stands as the grand prize, while L’Oréal is offering daily prizes valued at $7,751 (Ksh 1,000,000). These giveaways underscore Jumia’s commitment to giving back to its customers, elevating the Black Friday shopping experience with the chance to win high-value rewards.
To enhance convenience, Jumia has expanded its logistics network with over 240 active pick-up stations across Kenya, including the addition of 60 new locations this year. Vinod Goel, Regional CEO for East Africa, emphasized Jumia’s focus on accessibility, noting that the expanded network ensures more Kenyans can enjoy the benefits of online shopping. This development aligns with Jumia’s ongoing commitment to making e-commerce easier and more accessible for consumers throughout the country.
Beyond benefiting consumers, this campaign supports local businesses by giving them a platform to reach a larger audience, driving sales and entrepreneurship across Kenya. Jumia’s Black Friday not only boosts sales for vendors but also aligns with its mission to foster job creation and economic growth through e-commerce. Since bringing Black Friday to Kenya in 2014, Jumia has played a pivotal role in transforming the online retail landscape, making digital shopping a trusted and popular choice for many.
This year’s Black Friday campaign reflects Jumia’s dedication to innovation and customer satisfaction. By combining significant discounts, exciting giveaways, and expanded services, Jumia continues to shape the future of e-commerce in Kenya, providing an inclusive and accessible shopping experience for all.
