The Creative Economy Practice (CEP) at CcHUB has launched the Content Creative Economy Incubator program alongside the unveiling of the CEP Entertainment Hub in Nairobi. This dedicated space, part of the Entertainment and Media Hubs Program, is designed to empower storytellers in film, TV, and the Creator Economy to create gender-equitable narratives that authentically represent both male and female perspectives. With a focus on shifting harmful gender norms, the program aims to foster better health and economic outcomes for adolescent girls and young women (AGYW) across Africa.
The program, delivered in partnership with Africa No Filter, is focused on equipping African storytellers with the skills to tell gender-equitable stories. By providing tailored support in the form of training, funding, and networking opportunities, the initiative seeks to challenge stereotypes and promote inclusivity within the creative industries. Its long-term goal is to drive meaningful cultural and industry shifts that transform the narrative around gender roles in society.
CcHUB’s statement highlighted that the entertainment hub, which will also be launched in Lagos, Nigeria, is equipped with two fully equipped podcast studios, a media room with a filming area, editing suites, and collaborative workspaces. This infrastructure is central to the program, providing storytellers with access to essential facilities that support the broader storytelling ecosystem. The hub will serve as a physical anchor for the program and as a space for storytellers to collaborate, create, and thrive.
The program is built on four interconnected pillars, with the first being infrastructure. The CEP Entertainment Hub in Kenya, housed at iHUB, offers a fully equipped space where creators can access the resources they need to bring their stories to life. The second pillar, community, fosters connections between emerging and established storytellers, industry professionals, and thought leaders. This vibrant network aims to inspire and support participants both inside and outside the physical hub.
The third pillar, skills development, includes workshops, masterclasses, and hands-on training sessions led by industry experts. These opportunities are designed to support storytellers in honing their craft and producing transformative content. Finally, the program offers grants delivered by Africa No Filter to storytellers with innovative ideas that promote gender-equitable narratives, further supporting the creation of impactful content.
Since its launch in August 2024, the program has already made significant strides in advancing gender-equitable storytelling through virtual workshops and the Creator Economy Incubator, which has provided support to 60 emerging social media content creators in Kenya and Nigeria. CcHUB’s Managing Director, Ojoma Ochai, expressed excitement about the opportunity for storytellers to gain access to premier facilities, funding, and industry connections. The program represents a vital step towards empowering, inspiring, and fostering inclusion in the creative sectors.
#CreativeEconomy #GenderEquity #Storytelling #Film #TV #CreatorEconomy #Innovation #SkillsDevelopment #Entrepreneurship #Africa #Networking #ContentCreation #Inclusion #Collaboration #Empowerment
