Women entrepreneurs in Kenya are reshaping the nation’s economy with their ambition, innovation, and resilience. As the world marked International Women’s Day 2025 under the theme Accelerate Action, new research from Mastercard reveals that 93% of women in Kenya are considering starting or running their own businesses—far surpassing the 51% regional average across Eastern Europe, the Middle East, and Africa (EEMEA). This entrepreneurial drive is a testament to their determination to achieve financial independence and economic empowerment.
Financial independence, passion, and flexibility are key motivations for Kenyan women entrepreneurs. According to the research, 45% of Kenyan women founders started businesses to pursue their dreams, while 41% sought better work-life balance. Additionally, 77% were driven by the need to increase their income, and 68% saw entrepreneurship as a pathway to long-term financial security. Beyond full-time business ownership, 76% of women engage in side hustles, further reinforcing their commitment to financial resilience.
Despite their ambition, women entrepreneurs in Kenya continue to face significant challenges, with access to funding being the most pressing issue. A staggering 82% of women cite lack of financial resources as a major barrier to launching their businesses. Additionally, 41% feel they lack the necessary business knowledge, while 63% of those already in business say securing initial funding was their biggest hurdle. These obstacles highlight the urgent need for financial support and mentorship programs tailored for women-led businesses.
Technology is playing an increasingly crucial role in empowering female entrepreneurs. The study found that 65% of women business owners in Kenya regularly use AI—nearly double the rate of their male counterparts. AI adoption has led to significant time and cost savings, improving efficiency and streamlining operations. However, the digital landscape presents new risks, with 58% of women entrepreneurs having experienced online fraud. Moreover, 49% express uncertainty about how to protect their businesses from cyberattacks, underscoring the need for greater cybersecurity awareness and protection measures.
For women entrepreneurs to thrive, they need enhanced access to funding, business training, and digital tools. Financial support, including grants and low-interest loans, can help bridge the funding gap. Additionally, training in financial management, marketing, and digital transformation is essential for scaling businesses successfully. Entrepreneurial networks and mentorship programs also play a crucial role, with 48% of women valuing mentorship and 46% highlighting the need for business planning training. These tailored support systems can help address the unique challenges faced by female entrepreneurs.
By breaking down these barriers and equipping women with the right financial tools, training, and digital solutions, they can play an even greater role in strengthening Kenya’s economy. Supporting women entrepreneurs is not just about inclusion—it is about unlocking the full potential of Kenya’s business landscape and driving long-term economic resilience. The future of entrepreneurship in Kenya is undoubtedly female!
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