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Ajua™, Africa’s leading customer experience platform, has announced the acquisition of RateMyService (RMS), a Kenyan platform specialising in customer and employee experience. This strategic move enhances Ajua’s local expertise and solidifies its position as the largest and most comprehensive CX platform on the continent. It also marks Ajua’s second acquisition, following its 2021 purchase of WayaWaya, reinforcing its commitment to expanding reach and strengthening service capabilities across Africa.
Through this acquisition, Ajua will integrate RMS’s advanced feedback solutions, enabling businesses to access more personalised and market-specific CX strategies. By combining RMS’s innovative tools with Ajua’s established real-time analytics and feedback systems, the platform will empower companies to better understand and respond to customer needs. This merger not only broadens Ajua’s reach but also establishes a stronger foundation for delivering impactful, tailored, and data-driven solutions across industries.
Ajua’s CEO, Nyasha Mutsekwa, highlighted the significance of this acquisition, emphasising that bringing RMS into the Ajua family expands both expertise and reach. With operations already spread across Africa and the Caribbean, Ajua continues to set industry standards by offering scalable, secure, and reliable platforms. Integration with Google and Meta platforms, including WhatsApp, ensures seamless customer engagement and improved accessibility for businesses aiming to drive meaningful interactions with their clients.
By acquiring RMS, Ajua demonstrates a clear commitment to innovation, customer-centric growth, and industry leadership. The move not only accelerates its journey toward becoming the most robust CX platform in Africa but also highlights the growing importance of customer and employee experience management in driving sustainable business growth. This acquisition signals a new chapter for CX in Africa, where businesses can leverage integrated, holistic solutions to thrive in competitive markets.