Safaricom PLC has reaffirmed its impact as Kenya’s largest technology company, announcing a total “True Value” contribution of KSh 1.1 trillion ($8.3 billion) to the economy and society in the year ending March. This milestone, highlighted in its 14th Sustainable Business Report themed “Anchored on Purpose, Accelerating a Digital Future,” reflects the company’s growing influence in expanding digital access, financial inclusion, and sustainable development across East Africa. The report revealed that Safaricom’s operations directly added KSh 809 billion to Kenya’s GDP, underscoring its central role in national economic progress.
The company’s digital transformation continues to gain momentum, with smartphone usage on its network rising to 27.37 million, up from 22.93 million the previous year. This represents 50% of its customer base, driven by initiatives such as the Lipa Mdogo Mdogo installment plan that has made smartphones more affordable for millions. As digital penetration deepens, mobile data revenue surged by 15.2%, supported by AI-driven personalization and higher data consumption per user. These gains highlight Safaricom’s evolving role as a purpose-led technology company that blends connectivity, innovation, and inclusion.
M-PESA, the company’s flagship mobile money service, remains a cornerstone of its social and economic impact. Through Digifarm, Safaricom disbursed KSh 945 million in smallholder farm loans, with women accounting for 36% of borrowers. The platform continues to bridge access to credit and empower rural communities, demonstrating how technology can drive inclusive economic growth. Environmental initiatives also featured prominently in the report — Safaricom planted 830,000 trees, restored 694 hectares across eight counties, fenced 15 kilometers of Kakamega Forest, and recycled 99% of its waste, including 190 tons of e-waste. Cumulatively, the company has grown 2.3 million trees toward a 2030 target of 5 million.
Safaricom’s governance and technology initiatives further reflect its commitment to transparency and responsible innovation. The company achieved ISO 27701 certification for privacy management and leveraged artificial intelligence to reduce fraud by 87%. Its anti-money-laundering systems also identified poaching-related transactions that led to 14 arrests, demonstrating how technology can be a force for public good. Through these initiatives, Safaricom continues to build trust and accountability while promoting a safer digital ecosystem.
As Safaricom expands into Ethiopia — a market of 120 million people — it carries forward its purpose-driven mission of transforming lives through technology. With 43 million subscribers in Kenya, the company remains a beacon of innovation, sustainability, and social impact in Africa’s telecommunications sector. Its commitment to balancing profit with purpose sets a powerful precedent for how businesses can create long-term value for people, the planet, and the economy.
