Safaricom has announced a new partnership with Naivas Supermarket to make its 5G Home Internet devices available across all Naivas outlets nationwide. The collaboration marks an important milestone in expanding the accessibility of high-speed internet across Kenya and coincides with two major anniversaries — Safaricom’s 25th year of innovation and Naivas’ 35th year of excellence in retail.
Through this partnership, customers can now conveniently purchase Safaricom’s 4G and 5G routers, retailing at KES 2,999, from any Naivas outlet across the country. The devices will also remain available through Safaricom Shops, authorized dealers, and online via Masoko.co.ke. This initiative reflects Safaricom’s continued efforts to bring connectivity solutions closer to homes and businesses, offering flexibility and convenience to customers through trusted retail partners.
Speaking on the partnership, Safaricom’s Chief Consumer Business Officer, Fawzia Ali, stated, “We are proud to partner with Naivas Supermarket to bring our internet connectivity closer to customers. It marks a major milestone in our journey as Safaricom to expanding access to high-speed internet through both traditional and alternative channels.” The move underscores Safaricom’s customer-centric strategy and its mission to empower households and enterprises through reliable digital infrastructure.
This partnership follows Safaricom’s earlier collaboration with Quickmart, which successfully introduced 4G and 5G routers across 61 stores nationwide. Building on that momentum, the rollout through Naivas expands Safaricom’s footprint and ensures that more Kenyans can access next-generation internet solutions. Alongside this, Safaricom has also upgraded its Home Fibre packages, increasing speeds on the entry-level plan from 10Mbps to 15Mbps at no extra cost — making home connectivity more efficient and affordable.
By joining forces with Naivas, Safaricom continues to strengthen its leadership in Kenya’s digital transformation journey. The partnership not only celebrates two iconic Kenyan brands but also represents a step forward in bridging the digital divide and enhancing internet access for homes and small businesses nationwide.
