Ecobank Kenya Limited has appointed Rebecca Mbithi, former CEO of Family Bank Ltd, as its new Managing Director, effective February 9, 2026, pending approval by the Central Bank of Kenya. This leadership transition comes as Josephine Anan-Ankomah assumes a new role as Regional Executive for Central, Eastern, and Southern Africa, highlighting Ecobank’s focus on strategic succession planning and strengthening regional leadership.
Mbithi brings over 20 years of senior leadership experience across financial services and other sectors. During her tenure at Family Bank, she successfully led multi-year turnaround and growth strategies, demonstrating her capability to drive operational efficiency and sustainable performance. Her experience also includes serving as a board director at NCBA Group Kenya and as Vice Chairperson of the Kenya Bankers Association, reflecting her deep involvement in the banking ecosystem.
Educationally, Mbithi holds an MBA in Strategic Management from United States International University – Africa, providing a strong foundation for leading complex banking operations. Her appointment is seen as a strategic move to further enhance Ecobank Kenya’s governance, performance, and customer-focused innovation in a competitive financial services landscape.
The bank has seen remarkable growth, with a profit before tax of Sh734 million in the third quarter of 2025, up from Sh132.9 million in 2022. This performance was driven by improved cost control, operational efficiency, and strategic leadership, underscoring the importance of experienced executives in steering sustainable growth. Ecobank’s board expressed confidence that Mbithi’s leadership will continue to strengthen the bank’s position in Kenya.
Mbithi’s appointment reflects Ecobank Kenya’s commitment to empowering visionary leaders who can navigate both local and regional opportunities. With her proven track record, she is expected to play a pivotal role in advancing the bank’s strategic objectives, driving growth, and enhancing value for stakeholders across Kenya and the wider African market.
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