Kenya has launched the Kenya-European Union (EU) Economic Partnership Agreement (EPA) Implementation Strategy, marking the next phase of its trade partnership with the European Union by focusing on expanding exports, attracting investment and strengthening industrial growth.
The strategy provides a roadmap for implementing the Kenya-EU EPA, which came into force on 1 July 2024, granting Kenya duty-free and quota-free access to the EU market. Government, the EU, TradeMark Africa and private sector stakeholders say the priority now is ensuring Kenyan businesses can fully leverage the opportunities created by the agreement.
According to officials, the strategy will support export growth, value addition, investment, industrialisation and regional integration. Through the EU-funded Business Environment and Export Enhancement Programme (EU-BEEEP), more than 7,000 farmers have already been supported, facilitating exports of over 4,800 metric tonnes of fresh mangoes worth more than US$5 million while supporting over 26,000 jobs.
The initiative reflects Kenya’s broader ambition to strengthen global trade competitiveness, diversify exports and create sustainable economic opportunities through stronger public-private collaboration.
