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Glovo has trained 50 entrepreneurs in Nakuru, Kenya, in digital marketing, catalogue management and operational efficiency as the delivery platform expands its support for small and medium-sized businesses beyond Nairobi and Mombasa. The training was conducted under the company’s 2026 Partner Academy programme, marking the initiative’s first regional session in Nakuru.
The programme comes as Glovo reports that its platform generated more than $1 million in sales for restaurant and retail partners in Nakuru in 2025. The town has more than 110 active merchants on the platform, making it an important market for the company’s merchant development efforts.
Glovo works with more than 6,000 businesses across Kenya, approximately 80% of which are micro, small and medium-sized enterprises (MSMEs). Through the Partner Academy, the company aims to equip merchants with practical skills to improve their digital presence, manage orders efficiently and serve more customers through online delivery services.
Yvonne Muthoka, Small and Medium Size Business Lead Category at Glovo Kenya, said Nakuru is the company’s fastest-growing market outside Nairobi and Mombasa. She said the expansion of the Partner Academy to the town would help local businesses strengthen their operations and develop their capacity for growth.
The training covered improving product listings, managing peak ordering periods, reducing order preparation delays and maintaining product quality during delivery. These operational improvements are intended to help merchants fulfil orders more efficiently and reach customers beyond their immediate neighbourhoods.
A restaurant owner who participated in the programme said the sessions provided practical ways to monitor busy ordering periods, minimise preparation delays and maintain product quality. The owner added that these adjustments could help businesses reach customers across wider delivery zones beyond their traditional walk-in trade.
The initiative also highlights the broader economic role of MSMEs in Kenya. According to Glovo, these businesses contribute approximately 34% of the country’s gross domestic product, employ 15 million people and account for nearly 91% of newly created jobs.
The Nakuru workshop followed Partner Academy sessions in Nairobi and Mombasa, completing the programme’s 2026 cycle. Glovo plans to introduce quarterly training sessions in additional counties in 2027, with a focus on using platform data and practical business education to strengthen merchant performance.
The expansion reflects the growing importance of digital platforms in helping local businesses improve operational efficiency, access wider customer markets and participate in Kenya’s digital economy.
