Old Mutual has introduced a new digital wellness platform, Thrive, designed to address Kenya’s rising burnout and lifestyle health crisis. The initiative comes at a time when stress-related conditions are increasingly impacting both individuals and the economy. According to recent data, workplace burnout costs Kenya over KSh 50 billion annually in lost productivity, while mental health challenges contribute an additional KSh 62.2 billion — nearly 0.6% of the nation’s GDP. Thrive seeks to provide a structured and holistic solution by integrating key dimensions of well-being into one accessible platform.
The platform brings together physical, mental, nutritional, and financial wellness tools under a single digital ecosystem. Through features such as spending trackers, guided breathing exercises, food diaries, and mindfulness journaling, users can take control of their day-to-day health and finances. This integrated approach reflects Old Mutual’s belief that true wellness extends beyond healthcare — it requires balance between mental resilience, financial stability, and healthy living.
Old Mutual Group CEO Arthur Oginga emphasized that Thrive is not just another wellness app but a movement toward redefining how people approach everyday health and resilience. “Our vision is to empower individuals to take small steps that build into lasting change, helping not only themselves but also their families, workplaces, and communities to thrive,” he stated. The app is built to make wellness measurable, meaningful, and achievable for the modern Kenyan workforce.
The launch of Thrive also underscores Old Mutual’s growing role in preventive wellness technology. By addressing mental health, lifestyle diseases, and financial well-being simultaneously, the company aims to combat the underlying causes of burnout and low productivity. This initiative reflects a broader shift within Kenya’s corporate sector — where financial institutions are stepping up to lead conversations about holistic well-being, resilience, and sustainable performance.
Available for download on both Android and iOS, Thrive represents a key milestone in Old Mutual’s digital transformation strategy in East Africa. It signals the company’s long-term commitment to empowering individuals and organizations with innovative tools that enhance health, performance, and financial confidence. In a fast-paced world where stress and imbalance have become the norm, Old Mutual’s Thrive stands out as a timely reminder that wellness is not a luxury — it’s an essential part of sustainable success.
