Chinese automaker Jetour has officially made its entry into the Kenyan market, unveiling a lineup of four premium mid-SUV models designed to meet the country’s evolving mobility demands. The newly introduced models — Jetour Dashing, Jetour X70, Jetour T-Series, and Jetour T2 — mark the brand’s strategic entry into Kenya’s growing high-end automotive segment. Distribution will be handled by Global Motor Center, Jetour’s official partner in Kenya, as the brand positions itself as a leading choice for modern, style-conscious drivers.
During the launch event, Jetour International Vice President Andy Yuan highlighted that the move marks the beginning of a long-term commitment to Kenya’s automotive industry. He emphasized that the brand’s mission is to provide travellers with exceptional comfort, performance, and craftsmanship through its vehicles. Yuan further stated that Jetour plans to introduce additional models in the coming years as part of its broader strategy to expand across Africa, reinforcing its confidence in Kenya as a key regional market.
Jetour Kenya Managing Director Farouk Sheikh underscored that the company’s investment in Kenya extends beyond selling cars. He revealed that Jetour is focusing on empowering local talent through skills development programs and forming partnerships with Kenyan businesses to strengthen the country’s mobility ecosystem. Sheikh noted that the company aims to contribute meaningfully to Kenya’s economic growth, sustainability, and industrialization by aligning its operations with national development goals.
In line with its expansion plan, Jetour intends to establish a presence in key towns including Mombasa, Kisumu, Eldoret, Nanyuki, and Nakuru. The company is also working toward setting up a local assembly plant, which will help create employment opportunities, reduce production costs, and make its vehicles more accessible to Kenyan consumers. This move reflects Jetour’s commitment to fostering local manufacturing and supporting the government’s drive toward enhancing the automotive value chain.
The automaker also plans to introduce electric and hydrogen-powered models in the near future, aligning its strategy with Kenya’s green mobility ambitions. Founded in 2018 as a subsidiary of Chery Holding Group, Jetour has expanded to over 50 markets worldwide under its “Travel+” strategy — focusing on delivering smart, stylish, and value-driven SUVs tailored for modern lifestyles. The company’s entry into Kenya signals growing confidence in the country’s potential as a hub for sustainable and premium automotive innovation in Africa.
