I&M Bank has expanded its premium banking portfolio with the launch of the Mastercard World Elite metal credit card, offering affluent customers enhanced global payment capabilities, exclusive travel privileges and premium lifestyle benefits.
Developed in partnership with Mastercard, the new offering positions I&M Bank among the newest issuers in the region to provide World Elite status on a metal credit card for its high-value customer segment. The card joins the bank’s existing premium portfolio and is designed to deliver greater convenience, security, worldwide acceptance and access to exclusive experiences for customers with increasingly global lifestyles.
Eligible cardholders will gain access to The Mastercard Collection, which includes premium dining, entertainment and travel privileges. Benefits include priority dining reservations, exclusive entertainment experiences, airport lounge access, Fast Track airport services and access to Taste by Priceless dining experiences at selected international airports.
The Mastercard World Elite metal credit card also offers immediate access to its full suite of benefits without a minimum spend requirement. Customers will additionally benefit from advanced security features, including fraud monitoring, purchase protection, emergency assistance services and dedicated support for World Elite cardholders.
The launch comes as demand for premium financial products continues to grow in Kenya, supported by increasing global mobility and the country’s expanding high-net-worth population. By introducing the Mastercard World Elite metal credit card, I&M Bank aims to provide customers with a premium payment solution that combines global acceptance, enhanced security and exclusive lifestyle experiences.
