CFAO Mobility Kenya Invests KSH 48.5M in WRC Safari Rally

CFAO Mobility Kenya has committed KSh 48.5 million to support the 2026 edition of the Safari Rally Kenya, reinforcing its long-term support for one of Africa’s most iconic motorsport events. The rally, part of the World Rally Championship calendar, is widely known for its demanding terrain and unpredictable weather conditions, making it one of the most challenging and celebrated rounds in the global rally series.

With this latest investment, CFAO Mobility Kenya’s cumulative contribution to the Safari Rally now exceeds KSh 153 million over the past six years. The company, which distributes Toyota vehicles in Kenya, continues to play a key role in supporting motorsport development in the country. Toyota has historically been one of the most successful manufacturers in the championship through the Toyota Gazoo Racing WRT team.

Beyond event sponsorship, part of the funding will support long-term motorsport development initiatives to expand local participation in rally driving. This includes strengthening the Safari Rally Training School and partnering with Botterill Motor Sport from South Africa to design a comprehensive rally training curriculum that prepares emerging drivers for competitive motorsport.

The program also includes the development of two rally-spec Toyota Starlet Rally5 cars built to international standards set by the FIA – Fédération Internationale de l’Automobile (FIA). Developed locally with contributions from Kenyan engineers and technicians, the vehicles will be used for professional driver training. Additionally, a prototype “Cross Car” is being developed to provide an entry-level rally platform for junior competitors aged between 12 and 17.

Operational support during the rally will also be part of the sponsorship, with vehicles such as the Toyota Hilux serving as safety inspection cars before competitors begin each stage. Since its return to the WRC calendar in 2021 after nearly two decades, the Safari Rally has attracted global attention for its challenging stages across Kenya’s Rift Valley and its role in revitalizing the country’s motorsport ecosystem.