LG Electronics partnered with Safaricom PLC to power the Safaricom Gaming Conference, an event that convened gamers, developers, innovators, and industry leaders to explore opportunities shaping the future of gaming in Kenya and across the region. Hosted at the Michael Joseph Centre, the conference attracted hundreds of participants, including gamers from across Africa, who engaged in discussions on emerging trends, opportunities, and challenges within the continent’s gaming ecosystem.
As the official electronics partner, LG East Africa showcased its cutting-edge 4K OLED and QNED TVs alongside its Bluetooth-enabled X BOOM speaker. These innovations gave participants the chance to experience first-hand the combination of immersive sound and stunning visuals, highlighting how world-class technology can elevate the gaming experience. The showcase demonstrated LG’s commitment to delivering dynamic and engaging entertainment solutions designed to match the pace of Africa’s fast-evolving digital lifestyle.
Speaking after the event, Jane Kariuki, LG Electronics Regional Head of Marketing, East Africa, emphasized the importance of the partnership: “We are proud to have partnered with Safaricom to make this conference a success. It was inspiring to see the passion and talent of Kenya’s gaming community and discuss the future of gaming in Africa. Our home entertainment products are designed to deliver an unmatched viewing and listening experience that is both dynamic and engaging, and make it easier for gamers to enjoy their entertainment.”
LG’s OLED and QNED TVs continue to set benchmarks for the global gaming community. With extremely low input lag and a 1ms response time, these models ensure instant responsiveness, while advanced features like Dolby Vision HDR at 4K 120Hz minimize motion blur and ghosting for an unparalleled experience. Built with powerful processors and integrated game optimization tools, LG’s displays provide sharp visuals, high brightness levels, and support for VRR, ALLM, and HGiG—making them a perfect fit for the competitive demands of modern gaming.
From Safaricom’s perspective, the collaboration signaled a commitment to empowering young people through innovation and opportunity. Fawzia Ali-Kimanthi, Chief Consumer Business Officer at Safaricom PLC, praised the partnership, noting: “The success of the Safaricom Gaming Conference is proof that Kenya is ready to join the rest of the world. At Safaricom, we believe in powering the youth and building platforms where skills can turn into careers, innovations, and thriving communities. With partners like LG East Africa, we are excited to continue scaling up this space.”
The collaboration between LG Electronics and Safaricom demonstrates the potential of aligning technological innovation with next-generation connectivity. By pairing LG’s Smart AI-powered home entertainment products with Safaricom’s growing 5G infrastructure, the two organizations are not only shaping the future of gaming but also redefining the everyday smart living experience. This partnership underlines Kenya’s growing role in the global gaming ecosystem and its ability to foster innovation and community at scale.
