Mindware, a leading value-added distributor in the Middle East and Africa, has significantly expanded its presence in East Africa through strategic partnerships with top technology vendors, including Forcepoint, Citrix, Ubiquity, Everfox, and Eaton. These collaborations aim to provide organisations across the region with access to advanced solutions in cybersecurity, digital workspaces, networking, and power management, reinforcing Mindware’s role as a key enabler of digital transformation.
The company’s expansion forms a critical part of its broader African growth strategy. With a hub in Nairobi and an active presence across Kenya, Uganda, Tanzania, Rwanda, and Ethiopia, Mindware is positioning itself as the region’s trusted distribution partner. Since establishing operations in East Africa just six months ago, the firm has tripled the number of vendors in its portfolio and doubled its active transacting partners, reflecting the rapid demand for modern IT solutions in the market.
To support its partners, Mindware is rolling out comprehensive enablement initiatives, including weekly training sessions, certifications, and financial assistance programs. These efforts are designed to bridge the ICT skills gap, upskill IT resellers and system integrators, and ensure businesses can fully leverage the technologies being introduced. The company is also strengthening its supply chain to guarantee timely and reliable delivery of solutions across the region.
Each partnership targets a specific technology need: Forcepoint delivers cutting-edge cybersecurity solutions, Citrix provides secure digital workspaces and virtualization for hybrid work, Ubiquity enhances network connectivity for enterprises and service providers, Everfox offers specialized cybersecurity for governments and critical infrastructure, and Eaton complements the portfolio with energy-efficient power management solutions. These offerings collectively empower businesses to enhance resilience, operational efficiency, and digital competitiveness.
Spiros Rafailovits, Mindware’s East Africa Territory Manager, emphasized that these strategic alliances are about connecting global innovation with local needs. Through initiatives such as Mindware Connect roadshows, partner enablement programs, and pilot projects in Kenya and Uganda, the company is ensuring strong adoption of advanced technologies and measurable value creation for customers. Mindware continues to accelerate digital transformation, enabling organizations across East Africa to thrive in a secure, connected, and future-ready digital economy.
